IP FORWARD

Our People

Group CEO:
Yusuke Wakebe

Professional Summary

Attorney at law (Admitted to the Bar in Japan; Registration Number:31050)

Patent Attorney (Registration Number:19385)

Yusuke Wakebe joined Nagashima Ohno & Tsunematsu, one of the largest law firm in Japan, from 2003 to 2011 after admitted to bar in 2003, and he focused his practice on Intellectual Property Rights (“IPR”). In parallel, he was loaned to the Ministry of Economy, Trade and Industry of the government of Japan, and conducted many projects related to IPR as the first anti-counterfeit expert from 2006 to 2009. Eventually he established IP FORWARD Group in 2011 so as to serve not only Japanese clients but also global enterprises especially by utilizing his own experiences and networks.

Education/Professional Experience

1999

Passed the bar examination in Japan

2000

The University of Tokyo (BEc)

2000-03

Dentsu Inc. (Japan’s largest advertising firm), Involved in contents business including movie, music, character and so on.

2003

Admitted to bar in Japan

2003-11

Nagashima Ohno & Tsunematsu, a leading law firm in Japan Practice area : Intellectual property rights

2006-09

Loaned to Japan’s Ministry of Economy, Trade and Industry. Conducted the following projects as the 1st Anti-counterfeit Expert ;
*Research and analysis of legislation system in China, India, South-east Asian countries and Middle-east.
*G to G basis conference with relevant countries.
*Consultation with Japanese brand owners with regard to infringement of their intellectual property rights.

2009-11

Law firm and Investigation firm in China

2011

Established IP FORWARD Group

Publications

2016

・“Latest Movement of Counterfeiting Problems in China and Practical Countermeasures”(October, 2016 issue of “JETRO China Economy”)
・“Border Control of IPR Infringement at Chinese Customs” (CIPIC Journal , Vol. 239)
・“Factual Investigation on Distribution of Counterfeits at China/Vietnam Borer” (JETRO Commissioned Project)
・“Actual Situation of Distribution of Counterfeits from China to ASEAN Countries and Countermeasures against Them” (“IP Management”,March,2016,Japan Intellectual Property Association)
・“Investigation on Parallel Import Commodities and Infringing Commodities including Cosmetics as a Case Example in China” (JETRO Commissioned Project)
・“Business Practice of Intellectual Property Litigation in China ~Focusing on Infringement Litigation related to Patent and Trademark” (Japan’s Institute of Intellectual Property Forum Vol.104)

2015

・“Business Practice of Patent Infringement Litigation in China” (Jurist, October, 2015 (No.1485))
・“Overview and Future Prospects of Intellectual Courts in China” (Japan’s Institute of Intellectual Property Forum Vol.102)
・“Overview and Future Prospects of Intellectual Courts in China” Theme14(“Practical Instruction Manual related to Intellectual Property to support your business”)
・“Investigation on civil cases related to seizure of mainly counterfeiting bearings by Chinese customs” (Ministry of Economy, Trade and Industry, METI Commissioned Project)
・“Study of countermeasures against those activities of infringing IP rights on independent websites in China” (Ministry of Economy, Trade and Industry, METI Commissioned Project)
・“Investigation on those measures by Chinese government to improve quality in application of patent” (JETRO Commissioned Project)
・”Latest Situation and business practice of patent application and infringement lawsuit in China” (Japan’s Institute of Intellectual Property Forum Vol.100)

2014

・{Special Report} Leakage of Trade Secret “How to protect Trade Secret in China”
・Significance of Anti-counterfeiting Measures in the Business Management and Effective System to conduct Anti-counterfeiting Measures ~~How to link Anti-counterfeiting Measures with Business Strategy~~(“IP Management”,July,2014,Japan Intellectual Property Association)
・“ Factual Investigation on Consumption and Distribution of Counterfeiting Products and Pirated Editions in ASEAN Countries “(JETRO Commissioned Project)
・“Investigation Report on Global Distribution of Counterfeit Goods” (JETRO Commissioned Project)
・‘Key Points to the Third Amendment to the PRC Trademark Law and the Effect on Real Practices’ (Japan’s Institute of Intellectual Property Forum Vol.96)

2013

・‘Key Points to the Third Amendment to the PRC Trademark Law and the Effect on Real Practices’ ( International Business Law and Practice, Vol. 41 (No. 618))
・“Investigation Report on Global Distribution of Counterfeit Goods” (JETRO Commissioned Project 2013)
・“How to Control Trade Secret in China” (JETRO Commissioned Project 2013)
・“Summary of Intellectual Properties Protection System by Chinese Customs” (Japan’s Institute of Intellectual Property Forum Vol.92)

2012

・“Market Research of Contents in China (6 Fields)” (JETRO Commissioned Project)
・“Effective Strategy of Design Protection in China” (Japan’s Institute of Intellectual Property Forum Vol.91)
・“Present Situation of Anti-Counterfeiting Measures and Infringement in China” ( “Whenever BizCHINA 2012 Nov. Issue)
・“Effective Utilization of China’s Unfair Competition Prevention Law as Anti-Counterfeiting Measure and General Condition of its Reform” (Japan’s Institute of Intellectual Property Forum Vol.89)
・“Introduction and Study of Main Points of Latest Reform Bill of China’s Trademark Law” (Japan’s Institute of Intellectual Property Forum Vol.88)
・“Main Points of Latest Reform Bill of China’s Trademark Law” ( JMC Journal by Japan Machinery Center for Trade and Investment 2012)
・“Summary of Regulation of Anti-Counterfeiting Measure based on Unfair Competition Prevention Law in China =Actual Acts and Case Study “ (JETRO Commissioned Project 2012)

2011

・“Legal Regulation against Persons Concerned from view-points of Anti-counterfeit Actions in China” (Japan’s Institute of Intellectual Property Forum Vo.87)
・“Recent Major Reform Bills of China’s Intellectual Property Related Laws and Situation of their Execution” (Patent News No.12968 by the Patent Agency of Japan 2012)
・“Research and Analysis Report on Reasonable Change in Effect of Patent Right in light of Diversification of its Exercise” (Compiled by the Patent Agency of Japan 2012)

2010

・China Business Report, “Counterfeiting problem in China and effective solutions thereof (No.4) – the regulatory control of counterfeits or the pirated goods”
・China Business Report, “Counterfeiting problem in China and effective solutions thereof (No.3) – the finding of counterfeits or the pirated goods”
・China Business Report, “Counterfeiting problem in China and effective solutions thereof (No.2) – damages due to counterfeits or the pirated goods”
・Patent News, “The latest trend of counterfeiting problem in China and the development of effective solutions thereof”

2009

・China Business Report, “Counterfeiting problem in China and effective solutions thereof (No.1) – overview”
・“Q&A Series re Import and Intellectual Property Rights; Learning of Parallel Import (Re: Trademark Rights and Copyrights)“, Manufactured Imports & Investment Promotion Organization (“MIPRO”)

2008

・“China in Quantity vs. Japan in Quality – 8 Recommendations on Mutually Beneficial Relationship Based on Common Strategic Interests”, Tokyo Foundation
・Tokyo Foundation Policy Recommendations re Japan – China Relations after Beijing Olympics, “Relations between Japan and China from the point of view of the protection of intellectual property rights”
・The Lawyers, “The current status of counterfeit or the pirated goods manufactured in China and Southeast Asian nations and effective solutions
・Searchina, “The Chinese economy and prospects for 2008, re: intellectual property rights problem in China”

Others

Seminars / Presentations

2017

・Subject : “Summary on Chinese Intellectual Property System – Solutions on Counterfeit Products ”
・Subject : “Need-to-know Basic Knowledge and Actual Practice under IP Laws before Advancing into Overseas Markets”
・Subject : “Circumstances and Actual Practice to Exercise the IP Rights in China”

2016

・Subject : “Seminar on Anti-counterfeiting Measures in China and ASEAN ~ Report on Most Updated Situation and Explanation about Efficient Countermeasures by Japanese Attorney residing in China~”
・Subject : “Recent Developments in Regulation against Abuse of Intellectual Property Rights in China”
・Subject : “Actual Situation of Parallel Import and Countermeasures against it”
・NHK WORLD“NHK WORLD News”「China :Copycats and Copyrights」
・NHK BS1“INTERNATIONAL  NEWS  REPORT  2016”, “A group posing as AKB48 in Beijing !?” .
・Mark Monitor Summit 2016 ~Online Anti-counterfeiting Measures based on Case Studies both Inside and Outside Japan ~ : “Anti-counterfeiting Strategy in Chinese Market”
・NHK BS1“INTERNATIONAL  NEWS  REPORT  2016” , “Back Shift from the Country of Counterfeits ?  ~~The Cutting Edge of IP Business in China ~~ ”
・Interop Tokyo 2016 Premium Conference Subject : “Inside Chinese Internet business: market insight and engagement strategies”
・NTV to produce a special program on its evening news show “news every.”, “Expose Dishonest Dealers ! Sneaking into Counterfeiting Market in China”.
・【Business Meeting for Supporting Market Development of Cosmetics and Beauty-Related Goods in China】(Preparatory Workshop) Subject : “Importance and Business Practice of Trademark Management in China” (Tokyo and Osaka , Japan)
・【Business Meeting for Supporting Market Development in China】(Prior Explanatory Meeting) (2016 in Beijing , China)Subject : “Importance and Business Practice of Trademark Management in China” (Tokyo and Osaka , Japan)
・Advertising week Asia 2016 Subject : “Asian Expansion of Japanese Content”
・NHK “NHK News Ohayo Nippon” , “Growth of IP Business in China”
・Subject : “All of the latest IP practices in China ~~ From how to apply for IP rights to how to exercise them” (Tokyo)
・Subject : “All of the latest IP practices in China ~~ From how to apply for IP rights to how to exercise them” (Osaka)
・TV TOKYO (TV TOKYO Corporation : One of leading TV broadcasting companies in Japan) to produce a special program on its evening news show “Ariehen∞Sekai”(“No Way ! ~~Impossible Pictures in the World ~~) .
・Subject : “For the beginners ! How to apply for trademark registration and conduct countermeasures against counterfeits”
・Subject : “Latest Situation of Countermeasures against IP Infringement in China~ with a central focus on Copyright System”
・Subject : “Actual Business to protect your Brand ~ How to recover the brand which was usurped by someone else”
・Subject : “Introduction to Lawsuits related to IP matters ~ Based on Latest Trend of Actual Practice”
・Subject : “Need-to-know information about Chinese Intellectual Property Law for your Business  ~ From registration of IP rights to countermeasures against counterfeit  ~”
・Subject : “Online Anti-counterfeiting Measures ~ Countermeasures against Independent Websites and Parallel Imported Goods” (Ministry of Economy, Trade and Industry, METI Commissioned Project)

2015

・Subject : “Summary on Chinese Intellectual Property System – Solutions on Counterfeit Products < Japan Kansai District>”
・Subject : “Summary on Chinese Intellectual Property System – Solutions on Counterfeit Products < Japan Kanto District>”
・Subject : “Big Data including its Related Technology and the Patent Act as well as the Copyright Act in Japan”
・Subject : “Actual Situation of Chinese Counterfeits and Countermeasures against them”
・Subject : “Intellectual Property Strategy in Overseas Expansion”
・Subject : “Business Practice of Intellectual Property Litigation in China ~Focusing on Infringement Litigation related to Patent and Trademark”
・Subject : “Protection of Intellectual Property and Countermeasures against Counterfeiting Activities in Southeast Asia”
・ytv (YOMIURI TELECASTING CORPORATION : One of leading TV broadcasting companies in Japan) to produce a special program on its evening news show “Miyaneya” , “Expose Dishonest Dealers ! Sneaking into Counterfeiting Market in China”.
・“Sen-i-news” (Textile News in English), Japan’s leading newspaper specialized in Textile industry.
・Subject : “Introduction of Typical Examples of Dispute Resolution related Patent”
・Subject : “The Latest Conditions on the Real Practices of Anti-Counterfeiting Strategies in China”
・Subject : Seminar for Beginners on How to fight counterfeits in online market in China“Online Countermeasures against Counterfeits and Parallel Imported Goods“
・TV Asahi to produce a special program featuring “Counterfeits of Japanese wine” on its evening news show “News Station Sunday”.
・NTV to produce a special program on its evening news show “news every.” , “Expose Dishonest Dealers ! Sneaking into Counterfeiting Market in China”.
・“Actual Situation of Counterfeits Distribution in China, Countermeasures against it and Updated Situation and Business Practice of IP related Lawsuits ~Based on the differences between Japanese IP related Acts and Chinese as well as Japanese Business Practice and Chinese~
・Subject : “A Study Session to Settle Every Question related to Intellectual Properties in China Ⅱ”
・Subject : “The most updated trend of China’s IP and its business practice”
・Subject : “Important points to take note to draft and conclude a contract related to IP in China and recent major topics related to IP in China”
・Subject : “Elementary Knowledge about China’s Intellectual Properties Law, Actual Circumstances of Infringements of IP and Countermeasures against them”
・Subject : “Actual Situation of Trade Secret Leakage in China and Effective Countermeasures against the Leakage”

2014

・Subject : “Actual Practices of Protection Measures of Trade Secrets and Security of Prior Use Rights in China”
・Subject : “ Basic Knowledge and Newest Business Practice about Anti-counterfeit Measures in China”
・Subject : Branding “How to protect your brand in Chinese Market” ~~ Importance of IP Protection ~~
・Subject : “Counteraction to Production and Distribution of Counterfeiting in China”
・Subject : “Summary on Chinese Intellectual Property System ( Entry Level) – Solutions on Counterfeit Products < Japan Kansai District>”
・Subject : “Summary on Chinese Intellectual Property System ( Entry Level) – Solutions on Counterfeit Products < Japan Kanto District>”
・Subject : “Important Points to be considered before advancing into Chinese market” ~From viewpoints of mainly credit investigation of enterprises, the basic legislative system and the intellectual property act ~
・Seminar on countermeasures against counterfeiting products for small and medium-sized enterprises, “Actual Situation of Spread of Chinese Counterfeits to Overseas and Effective Countermeasures ”
・Subject : “Anti-counterfeiting Measures on Internet“ ~~Examples of Law Enforcement to Delete Online Counterfeiting Activities ~~
・Subject : 220th Tomorrow’s Lawyers Seminar “Tracks and Miscellaneous Thoughts from joined Dentsu, admitted to Daiichi Tokyo Bar Association, loaned to Ministry of Economy, Trade & Industry through founded a company in China”
・Subject : “A Study Session to Settle Every Question related to Intellectual Properties in China”
・Subject : Actual Situation of Distribution of Counterfeits in ASEAN Countries and Effective Countermeasures against Them
・Subject : The Latest Trends in Chinese Policy regarding Intellectual Properties
・“Latest Situation of Security Control of Trade Secret in China”
・”Trend of Judicial Precedents of Trials related to Trade Secret in China and Measures to be taken by Enterprises”
・International Seminar ‘The Up-to-Date Circumstances of Patent and Utility Models in China
・Need-to-know information about Chinese Intellectual Property Law for your Business  ~ From registration of IP rights to countermeasures against counterfeit~
・‘Basics of Countermeasures against Counterfeiting in China and the Recent Practices’
・‘Issues Related to Advocating Priority Rights and Adducing Evidence’
・‘Case Studies on Trade Secret Infringement in Japan and China and Special Notes to be Remarked on Basis of Chinese Law’
・‘Case Studies on Trade Secret Infringement in Japan and China and Special Notes to be Remarked on Basis of Chinese Law’
・‘Key Points to the Third Amendment to the PRC Trademark Law and the Implementing Regulations (Revised Draft)’

2013

・”The Current Conditions and Strategies on Exercising Utility Model in China”
・”The General Conditions on the Intellectual Property System, the Real Practices and the Countermeasures in China”
・“Speech of Strategies against the Leakage of Trade Secrets in China – Strategies on Protection of Trade Secrets in China < to be Hosted in Osaka>”
・“Speech of Strategies against the Leakage of Trade Secrets in China – Strategies on Protection of Trade Secrets in China < to be Hosted in Tokyo>”
・‘Key Points of the Third Amendment of Chinese Trademark Law and the Effect on Real Practices’
・‘Key Points of the Third Amendment of Chinese Trademark Law and the Effect on Real Practices’ – Basic Points Japanese Enterprises Should Grasp 
・“Notarization Issues Regarding to the Priority Claiming”
・“The Key Amendments to the Trademark Law in China”
・”Chinese Intellecture Property Laws ・Brief Summary of Counterfeit Products and Real Practices”-How to Distinguish Counterfeit Products and How to Sell Genuines?-
・“Real Anti-Counterfeiting Measures in China, Southeast Asia – Effective Solutions to Asia-wide Overflowed Counterfeit Products Made in China”
・“Problems of Trade Secret Leakage on 『Baidu Wenku』”
・Speech of Strategies against the Leakage of Trade Secrets in China
・“Systems of Intellectual Property Law and Real Practices in China”
・“Summary on Chinese Intellectual Property System ( Entry Level) – Solutions on Counterfeit Products < Japan Kansai District>”
・“Summary on Chinese Intellectual Property System ( Entry Level) – Solutions on Counterfeit Products < Japan Kanto District>”
・“Anti-Counterfeiting Measures your company can put into practice at once”
・“Summary of Anti-Counterfeiting Measures and Case Study in China”
・“Real Conditions of Damages by Counterfeiting and Summary of Intellectual Property Law System in China”
・“Anti-counterfeiting Measures in China and Middle East”
・“The Conditions of Counterfeiting Activities, the Current Situations and Effective Applications of Regulations in China”
・“The Conditions of Counterfeiting Activities, Summary of IP Systems and Anti-Counterfeiting Strategies in China”
・“Topics on Recent Chinese Anti-Counterfeiting Strategies”、 “Key Elements to the Amended Chinese Trademark Law”
・“The Latest Conditions on the Real Practices of Anti-Counterfeiting Strategies in China”
・“Strategies on Protection from Leakage of Trade Secret in China”
・“Understandable for Entry Level! Speeches on Strategies against Chinese Counterfeits:“Applicable Instantly by Companies (Introduction Level)””
・“The 17th Content Seminar:“Strategies on Real Practice against Piracy””
・“The Conditions of IPR in China – Things Companies Should Know in A Totally Different Environment from Japan”
・“Effective Ways to Fight Counterfeits – Matters Local Representatives Should Know”
・“The Effective Measures against the Counterfeit Products exported from China”
・“Strategies against Counterfeits ・Real Practice of IPR Issues in China”
・“Real Practices of Strategies against Counterfeits in China – A Must Skill to Import & Export in China and Asia (Intermediate & Advanced Level)”
・“Strategies against Counterfeits ・Real Practice of IPR Issues in China”
・“Strategies against Counterfeits ・Real Practice of IPR Issues in China”
・“The 62nd IPG Conference in Shanghai – 『Strategies on Trade Secret Protection in China 』”
・“Real Practices of Strategies against Counterfeits in China – Fixed IPR Issues in IVD, Strategies against Counterfeits to Increase Turnovers”

2010

・The third seminar on Anti-Counterfeiting and anti-piracy measures, “The latest trend of online counterfeiting and best solution including legal means”
・The second conference for reviewing intellectual property rights between China (Jiangsu) and Japan, “Intellectual property strategy in Japan”
・Japan Electronics and Information Technology Industries Association (“JEITA”), Intellectual property protection seminar, “The latest trends of the counterfeiting problem in China and the development of effective solutions ”
・China intellectual property seminar, “Judicial judgments pertaining to Detailed Regulations for Enforcement of the Amendments to Chinese Patent Law and related laws”
・Institute of Intellectual Property, International seminar, “The latest trends of the counterfeiting problem in China”
・Japan Machinery Center for Trade and Investment, “Overview of the counterfeiting problem and the countermeasure system in India and Dubai”

2009

・Tokyo Foundation, “The latest trend of the counterfeiting problem in China and the significance of the signing of a memorandum of understanding between Japan and China on exchanges and cooperation for the protection of intellectual property rights”
・IIPPF, Project 1 conference, “The latest trend of countermeasure system against counterfeits or the pirated goods in China”
・JEITA and China Electronic Chamber of Commerce, Intellectual property protection conference, “Cooperation and future development in the electronic industry in Japan and China, in pursuit of the effective enforcement of the strategy for intellectual property”
・Special seminar on broadband and global strategy, “The latest trend and future development of the protection of online contents – efforts in the music and the game industry, and the government measures and policies thereof”
・Advanced Technology Education Center, Monthly seminar, “The current status of damages due to counterfeits or the pirated goods manufactured in China, countermeasures being taken by the right holders against infringement, and the government measures and policies thereof in each of Japan and China”

2008

・Osaka Bar Association, Seminar on practical business of external affairs, “Legal system of intellectual property rights in China”
・Japan External Trade Organization, Seminar on intellectual property in India, “IIPPF report re India mission”
・Special seminar on broadband and global strategy, “The strategy for the protection of intellectual property against China by the Japanese government, the latest trend of China thereof, and relations between Japan and China from the point of view of the protection of intellectual property rights”
・MIPRO Intellectual Property Seminar, “Learning of parallel import - case study re trademark rights”
・The 12th Tokyo Foundation Forum, “Recommendations on relations between Japan and China after Beijing Olympics (No.2) re food and agriculture, and intellectual property”

2007

・Entertainment Lawyers Network, Monthly seminar, “The current status of damages due to counterfeits or the pirated goods manufactured in China and the latest trend of measures and policies by the Japanese government”
・The 18th International Stationery & Office Products Fair Tokyo, Special seminar, “Counterfeiting problem destabilizing the business”
・Waseda University Office of Intellectual Property, Intellectual property seminar, “Approach to intellectual property problem in China”

2006

・Special seminar on broadband and global strategy, “Practical business course re contents business and copyrights (judicial precedents)”
・Special seminar on broadband and global strategy, “Practical business course re contents business and copyrights (learning of the basic structure)”

2005

・Stock Research, Management research seminar, “Legal affairs and practical business of contents business”

Others